Yahoo seems to make the first move in the mobile race with Google I blogged about earlier. Today news leaked (?) out through the Wall Street Journal that a Yahoo branded mobile phone is underway to the market, apparently for the US only initially: "SBC executives said the SBC-Yahoo phone, which will be manufactured by Nokia Corp., is expected to be available as soon as early next year and will cost $200 to $300. Operating on the Cingular Wireless network, which is co-owned by SBC and BellSouth Corp., the phone will also be an MP3 player, a 1.3 megapixel camera and will have a removable memory card." So let’s see now how long it takes for Google to announce a counter attack. If they want to outperform Yahoo, their phone should be manufactured in Taiwan by HTC based on Google’s specifications, support WiFi (enabling surfing on the San Francisco city network Google is bidding for), have a QWERTY keyboard like the Treo 650, cost less than $200 and become available in Europe simultaneously… Looking at Yahoo’s product announcements lately (widgets, RSS etc.) it almost looks as if they spot Google’s next move and then ensure they come with a product announcement earlier. I can imagine Yahoo nor Google wants to be portrayed as a follower in the current combat.
Update: goes without saying that both phones would sport new mobile advertising functions of course! Like a SIM-lock for Google AdSense ;-)