Phone camera’s already "outsell" regular digital camera’s, but mobile operators notice hardly any difference in their mobile data ARPU. How come? A lot of research has been published already about the root causes: complexity of the service, user interface, costs of a MMS, lack of a killer application etc. Seems that users actually have become quite creative in using their mobile phone camera for day-to-day applications that do not require any network connection:
- Remember where you parked your car
- Record the opening hours of that new store
- Document your favorite haircut
- …and many more household applications can be found here at 43 Folders
With all those new applications and tariffs for mobile data coming down, there must be hope for the telco’ s of this world that at some point in time people will want to share that offline creativity with their remote friends and family. Slow adoption from a mobile operator’s perspective, but compare the progress made since those good old days of the first black-and-white camera’s!